Showcasing the Sparkling Future of Georgian Wines to Europe’s Tourism Leaders
GeorgianWine.online is proud to announce its role as an official sponsor of the SKÅL Europe Elective Annual General Assembly 2025, taking place on 6 December at the prestigious Hungarian Academy of Sciences in Budapest. As Europe’s largest regional structure within SKÅL International, the event brings together over 3,500 tourism and hospitality professionals across the continent — a powerful network shaping the future of global travel, hospitality, and destination branding.
This year, GeorgianWine.online has been invited to curate a special tasting experience for the delegates, presenting one of Georgia’s most exciting rising stars: the Definitely Maybe Pet-Nat, White Extra Brut 2024 from Ori Marani Winery. Fresh, dry, elegant, and proudly crafted with the Georgian winemaking spirit, this sparkling wine has been chosen to broaden awareness of Georgia’s expanding range of high-quality dry sparkling wines, a segment still under-recognised in Europe but rapidly gaining international acclaim.
Why is this degustation significant? Because tourism and wine have always shared the same story — culture, authenticity, discovery, and human connection. By placing a Georgian Pet-Nat into the glasses of hundreds of tourism leaders, GeorgianWine.online is bringing Georgia’s millennia-old winemaking heritage into the European conversation. It is a chance to introduce decision-makers, influencers, and global connectors to a new facet of Georgian wine culture: crisp, modern, naturally sparkling, and undeniably memorable.
We believe that great wines open great opportunities. As tourism evolves toward authenticity and niche experiences, Georgian dry sparkling wines — especially Pet-Nat — embody everything modern travellers seek: origin, craft, sustainability, and character. Through this tasting, GeorgianWine.online aims not only to showcase a bottle but to spark curiosity, interest, and future partnerships between Georgian producers and European tourism professionals.
From ancient qvevri traditions to vibrant contemporary winemaking, Georgia has a story the world deserves to taste. And on 6 December in Budapest, we are delighted to share that story — one sparkling glass at a time.
